RUSH Gum launched its new brand of caffeinated gum in 2017, they came to Kiwitography in search of a 60-second promotional video that did not sell any product but more so the core message, DO MORE. This project took a few months to plan and execute, actors were hired and crew members were booked. Director of Photography, Nick Grimshaw, composed an original score to complement the visuals This simple yet efficient video speaks to the idea that you can do more with this user friendly caffeinated boost. Check out our promotional video for Rush Gum’s indiegogo campaign!